Growth Analysis For The Week of January 1 - 5, 2019
Here’s to a strong first full week of 2019!
Many of the business growth articles last week featured a lot of analyst reports covering companies expected or anticipated earnings growth in advance of official financial statements. There were several stories we posted last week that documented actual growth results. We featured three of them. Let’s look at the growth strategies they used for some ideas:
Territory expansion. Vitasoy, the manufacturer of soy milk and lemon tea, skillfully leveraged two trends to grow. Middle class incomes rising in China combined with changes in appetite for healthier beverages created an excellent opportunity for for growth even outside of the more affluent coastal cities. Vitasoy realized that demand was also strong further into mainland China. So, they expanded their distribution into these territories to achieve enviable success to the tune of 600% over 10 years. Read the full article in the South China Morning Post.
Product diversification. We also featured another food product manufacturer, Colavita. The Italy-based olive oil and specialty products creator generated 1700% growth in online product sales while growing its retail distribution in the U.S. Their multi-channel growth approach hinges on expanding their product offering beyond olive oil and into other complementary specialty food items like balsamic vinegars. Read the full article in The Supply Side.
Talent. A good business model and product isn’t enough to successfully grow. You need the right people in the right positions at the right time. The management team at Livongo knows this well. Founded by experienced industry veteran Glen Tullman (former Allscripts visionary) recently recruited Lee Shapiro as CFO to build on their already strong, profitable growth. Read the full article in MedCity News.
That’s it for this week’s analysis report. Have a great week.